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A digital agency provides a wide range of services, including web development and design, SEO services, digital marketing, and digital communications. An agency can raise your company’s image while providing valuable information about your products and services. The best agencies provide their specialised services to clients from different types of business or industry, depending on their expertise and size.

For example, Primal serves start-up companies, small and medium enterprises (SMEs), large international corporations, B2C or B2B brands, and NGOs and non-profit organisations. Primal is a full-services digital agency that provides end-to-end digital solutions to all our clients.

If you feel you’re not getting the most from your online marketing efforts, you’ll want to hire a respected digital marketing agency (like Primal) to help you stand out in a competitive market. But where do you start looking? Firstly, you’ll need a basic understanding of digital marketing terms and practices so you know which agency would fit your business best.

Different agencies have different strengths, specialisations, and industry expertise, so you want to pick one that has experience working in your industry and with your business type. However, as a rule of thumb, every digital marketing agency should offer robust social media marketing, informative content marketing, and a programme of ongoing SEO services.

Experts and staff should stay up-to-date on the feed algorithm updates of different marketing channels, and have thorough, detailed knowledge on the best practices used to reach different target audiences depending on the industry and objective.

They should also be able to offer relevant and informative content ideas and execution along with best SEO practices on a regular, ongoing basis. The agency should be experts in on-page, off-page, and technical SEO. SEO services are commonly acknowledged as the foundation of digital marketing.

You should start your search for a reputable digital marketing agency by looking at their list of clients. Well-respected agencies are rightfully proud of the work they do and the business relationships they’ve established. Their client list is solid proof offering verifiable results of the successful strategies and campaigns they’ve implemented. A quality agency should also have a well-designed website and come up in the first few pages of a Google search.

A digital agency can provide a variety of seamless digital marketing services, including SEO services, content marketing, social media marketing and ad campaigns, plus pay-per-click advertising that support your goals. They also can provide website development services that deliver a better user experience to your customers.

When used together and executed properly, these tools and services are statistically proven to attract new customers and increase sales revenue. This is important as global retail e-commerce statistics show that more than a third of users will buy a product or a service within five days of conducting a Google search.

Based on data like purchase history and browsing activity, exercises such as direct email marketing to different customer groups have been shown to drive a 760% increase in sales revenue. And online stores that maintained a social media presence drew an estimated 32% more sales.

Numbers such as these are why many businesses are putting effort into improving their online activities and visibility. As the online market becomes saturated with all this new activity, you need a quality digital agency to help you negotiate the digital market successfully. They can help you maximise the effectiveness of your marketing budget by reaching the customers and markets that are most likely to purchase your products and services.

Primal is a digital agency located in Bangkok, Thailand that focuses on five main areas to increase customers’ success in reaching their goals:

Digital marketing: Strategising, executing, monitoring, and optimising digital marketing campaigns, including social media marketing, pay-per-click (PPC) campaigns like search ads or display ads, content marketing, e-mail marketing, and data analytics.

Web design and development: UX/UI design, website copy, usability testing, website optimisation, web hosting.

E-commerce development: E-commerce marketing, E-commerce SEO, Shopify, Woocommerce, Magento SEO.

SEO: SEO audit, SEO content, link-building.

Branding: Brand strategy, brand messaging, brand style guides, reputation management.

If your brand needs help creating an online presence and establishing your brand name in your industry, contact Primal to learn how we can apply our five skillsets to boost your brand’s performance.

A full-services digital agency offers end-to-end solutions for your online brand. It is a one-stop solution for your every digital initiative, from website design and SEO to marketing and even online business development. A full-service agency will look at your business idea and help you define your goals and objectives, identify target audiences, develop marketing strategies, build your online presence, provide customer insights, and help you come up with plans to scale your business when the time is right. They provide a full suite of marketing and SEO services.

Partnering with a quality digital marketing agency saves you the time and considerable expense of developing your own in-house marketing team. You’ll be able to put more of your resources into ensuring the operational success of your business.

An experienced agency will also have specialists and experts whose business it is to stay on top of the latest trends and technologies that will help your business take advantage of the digital marketplace. They’ll be the first to notice any significant changes in your industry or market and make qualified suggestions of how best to reap the benefits of those changes. Your digital marketing agency will measure and record everything systematically, so you can keep accurate track of how your money is being spent and your ROI.